About Us
Built in California. Built for Performance.
At Bull Boost Performance, we don't just sell parts — we engineer them. Born and raised in Salinas, California, our team lives and breathes high-performance automotive culture. From the winding roads of the Central Coast to the track, we understand what it takes to push a vehicle to its limits — and we build products that can handle it.
Our Story
Bull Boost Performance was founded by enthusiasts who were tired of settling for mediocre aftermarket parts. We saw a gap in the market: performance-minded drivers needed components that were precision-engineered, rigorously tested, and built to last — not just bolt-on solutions that looked good on paper. So we built the company we always wished existed.
Operating out of our warehouse in Monterey, CA, we design the majority of our products in-house. Every component that carries the Bull Boost name goes through a meticulous development process led by our dedicated product engineer, who obsesses over tolerances, materials, and real-world performance data before anything ships to a customer.
What We Build For
We specialize in high-performance aftermarket parts for some of the most beloved platforms in the enthusiast community:
- Honda K-Series — The engine that defined a generation of sport compact builds. We know it inside and out.
- BMW — Precision German engineering deserves precision aftermarket support.
- JDM Vehicles — We have deep roots in the JDM import scene and carry parts for some of the most iconic Japanese platforms ever built.
- Supercars and more — Our catalog spans a wide range of performance vehicles for drivers who demand the best.
The JDM Connection
Our passion for Japanese Domestic Market vehicles runs deep. We're not just selling parts — we're part of the culture. From sourcing rare JDM imports to supporting full vehicle builds, we understand the nuances of these platforms and the community that loves them. Whether you're building a time attack machine or a street-legal showstopper, we've got the parts and the knowledge to back you up.
Our Engineering Process
Great parts don't happen by accident. Our product development process starts with a problem — a gap in performance, a fitment issue, a durability concern — and ends with a solution that's been designed, prototyped, tested, and refined. We work closely with builders and drivers to validate our products in real-world conditions, not just on a spec sheet.
Every product in our catalog is chosen or created with one standard in mind: would we put this on our own build? If the answer isn't an immediate yes, it doesn't make the cut.
By the Numbers
- 📍 Based in Monterey, California
- 🔧 10,400+ products in our catalog
- 📦 ~15,000+ orders fulfilled every month
- 🏁 Serving performance enthusiasts across the US and beyond
Meet the Team
We're a tight-knit crew of gearheads, engineers, and customer advocates based out of our Monterey warehouse. Our product engineer brings precision and passion to every component we develop. Our operations team makes sure your order gets out the door fast and arrives exactly as expected. And our customer support team — fellow enthusiasts themselves — are here to help you find the right part for your build.
We're not a faceless corporation. We're builders, just like you.
Get in Touch
Have a question about fitment, a build you're working on, or just want to talk shop? We'd love to hear from you.
📞 Phone: (831) 676-7937
📍 Location: Monterey, California
🕐 Hours: Check our contact page for current operating hours
Bull Boost Performance Inc. — Precision. Power. California Built.